Winnipeg Search Engine Optimization (SEO)

Search Engine Optimization (SEO), sometimes referred to as search engine placement, is a process of improving how your web pages interact with search engines like Google, Yahoo! and MSN in order to move up in their list of organic search engine page ranking (SERP) results and consequently, draw more traffic your site.

Given that more people today are getting their information on the Internet, achieving top search placement is key for anyone doing business online. SEO is much like real estate where the success or failure of most businesses will hinge on their location. Studies show, sites on page one attract more traffic to their website since only a small percentage of searchers will continue looking further on page two and less so on page three. If your site can gain a top organic position on major search engines, you will be at a distinct advantage over your competition.

The goal of Search Engine Optimization is to make a site’s content more naturally relevant to the search engines than your competitor’s for users’ search terms. The best way to do this is to research your competition, analyze what they’ve done to achieve their top ranked position, and then do the same, but better.

This involves a number of steps and tactics applied to particular web pages or across your entire website, including:

• Keyword research
• Title and meta data optimization
• Content recommendations and building
• Consulting and implementation
• HTML code optimization and consultation
• Directory submissions
• Linking strategies
• Ongoing monitoring and maintenance
• Monthly web analytics reporting and recommendations

However, the ideal place to start is at the website development stage. A site that is properly constructed at the out-set with SEO best practices in coding, navigation and information architecture, followed by quality web hosting will go a long way toward setting your site on the right path to achieving top search engine results.

The November Group offers the option of Search Engine Optimization consultation and services with every website we build to ensure your website benefits from the very start.

Search engine optimization is about doing a lot of little things in order to achieve big results. Contact us today to find out more about how The November Group can help you with your search engine placement strategy.